Versace For H&M Party.

H&M launched its collaboration with Versace yesterday in New york with an unbelievable event in three parts, and there are not any red carpets to be seen, only purple ones.
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Outside, throngs gathered to watch stars including Jessica Alba, Blake Lively, Uma Thurman and Sofia Coppola glide through the long, black corridor, in the evening mobs of cameras, and into the beverage area -- a geometric room created out of floor-to-ceiling magnifying mirrors and wood panels, created to imitate is very important of a Greek Key; emblematic emblematic of Versace -- which then opened to reveal the catwalk.
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The boys from Proenza Schouler, Jack McCollough and Lazaro Hernandez, acknowledged the collaboration while paying respect to the history entrance. "I am certain that the collaboration will perform so well because there is so much DNA from so many years from the House of Versace, inch said Hernandez, and McCollough echoed the emotion by adding, "Versace is iconic. People are going to eat it up. inch
As the last model streamed off the runway, the grand dame of the evening, Dontatella Versace, came out to take her ribbon and bow, after which another wall opened, disclosing an area with a giant, re-writing disco ball of humungous proportions and walls painted with oversized green leaf-like patterns. Versace swiftly walked through the entryway into the party and, quite literally, the entire room got up from their seats and followed her.
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It was not just simple tasks to which guests were treated, but full-on shows by the two performers of the evening, King and Nicky Minaj. Minaj sang hits like Super Largemouth bass, dancing in her brand style. When the lights on the stage went purple it was clear to the crowd that King was about to begin his set, and he entered to the roaring of the crowd and immediately asked guests to put away their cameras, and rather to "Experience the music. inch He wowed the crowd with a rich, nine-song set, finishing off with the classic hit, Purple Rain.
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Soon there after, another set of walls opened to the third, and final, stage of this event: a pop-up shop carrying the entire Versace for H&M collection, available for sale early for partygoers.
Through all the glamour and excitement, shopping and tasks, it was probably Minaj probably who summed in the evening best when she closed her set, saying, "This is Donatella's moment, this is Versace's moment. inch.